The Eibar model: another kind of football is possible – video http://t.co/lJDen9KcTe
The Eibar model: another kind of football is possible – video
Despite two successive promotions, Eibar’s eligibility to compete in the top flight of Spanish football was contingent on them increasing their capital by €2m, in accordance with La Liga’s financial stipulations. The club launched a social media campaign, Defend Eibar, that saw their shareholder count soar from 1,800, based in Eibar alone, to 10,000 worldwide, raising the capital required.