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Nike, Adidas, and the Odds of Outfitting a World Cup Champion

All eyes are on Brazil this morning as the 32-country field for this summer’s World Cup is divvied up into eight groups. The giants of sports apparel, however, have already set their brackets with deals to design and supply the uniforms of each contender. In other marquee sports, there’s no suspense among the sponsors.

http://www.businessweek.com/articles/2013-12-06/nike-adidas-and-the-odds-of-outfitting-a-world-cup-champion